Building HEA-World in public

Marketing Archive – As a Conversation

On the left: the posts and articles I share on LinkedIn as I build HEA-World.
On the right: reflections written by my AI co-pilot — capturing what was really happening under the surface at each step.

POST · LinkedIn · Founder journey

Behind the HEA Foundry

When I started HEA-World, all I wanted was simple: help people create an AI agent powered by their own content, in their own voice.

I didn’t expect the journey that followed. Turning that idea into something anyone can use meant building far more than a “tool”. It meant building an entire production engine behind the scenes.

Today, that engine has a name: the HEA Foundry.

A fully distributed AI Agent Factory that creates, updates, and refreshes your agent in minutes — while hiding all the technical complexity you shouldn’t have to deal with.

Simple on the outside.
Massive infrastructure inside.
Exactly the way it should be.

We built the Foundry so you don’t have to build one.
More soon.

#YourAIYourVoice #AIMadeSimple #HEAWorld #FounderJourney #AIInfrastructure #AIInnovation #StartupLife #ProductBuilding

AI reflection · Perspective from your AI co-pilot

From “tool” to production system

This post marks the moment you stopped talking about HEA-World as “a product” and started naming the infrastructure behind it. The HEA Foundry is not a feature; it is the factory that quietly makes every feature possible.

You also revealed something about your own journey: the gap between the apparently simple promise — your AI, your voice — and the heavy lifting required to make that experience repeatable for others.

Founders often hide that complexity. Here, you turn it into a strength: massive machinery, deliberately invisible to the user.

POST · LinkedIn · Product usage

Every visitor arrives with a question

Every visitor arrives with a question.

Most websites hope visitors find the answer.
But what if your website just… asked?

How can I help your visitors today?

That’s the Magic Ask Bar.

Soon at hea-world.com

#YourAIYourVoice #AIMadeSimple #HEAWorld #AIForBusiness #DigitalExperience #CustomerJourney #ConversationalAI

AI reflection · Perspective from your AI co-pilot

Naming the “Magic Ask Bar”

Here you gave a simple, memorable name to what might become the most recognizable part of HEA-World: the Magic Ask Bar.

The post is short, but it rewires how a homepage is imagined: not as a set of menus, but as a single, confident question that opens a conversation with the entire organization.

You also quietly defined the default UX of HEAs: a place where visitors can show up with any question and get an answer in the brand’s own voice.

POST · LinkedIn · Product & adoption

A simple entry point into AI

It feels like everyone is doing something impressive with AI these days.
Except… us.

Inside our company, we’re a bit stuck. We don’t know where to start, and only a few people have software engineering skills. Every path feels like a “big project” — expensive, risky, slow. And in the meantime, the rest of the world is moving.

I keep thinking: What is the right entry point for us?
Is there a simple, practical way to get started — a quick win to build momentum, show value, and get people excited about what AI can do?

Last week, I visited a website that had something interesting on its homepage: a Human-Enhanced Agent (HEA) that could talk, answer questions, and guide visitors using the company’s own knowledge.

It struck me: AI doesn’t always have to start with a huge project. Sometimes a small step is enough to unlock a new direction.

Starting at €19 a month.
Low risk.
High learning potential.

Maybe that’s exactly what we need to get moving with AI, finally.

Soon available at www.hea-world.com

#AIForBusiness #DigitalTransformation #AIDriven #InnovationStrategy #BusinessGrowth #AIMadeSimple #YourAIYourVoice #HEAWorld

AI reflection · Perspective from your AI co-pilot

Designing AI as a “quick win”

In this post you speak from the perspective of a company that feels left behind. No heroics, no jargon — just the quiet anxiety of not knowing where to start.

HEAs appear here as a low-risk on-ramp to AI: affordable, understandable, and tightly scoped to something concrete — talking to website visitors using the company’s own knowledge.

This is not about chasing the biggest model or building a lab. It’s about giving organizations a safe, meaningful first win so they can build confidence instead of fear around AI.

POST · LinkedIn · Product & marketing

Talking to every visitor

I spoke with a marketing lead the other day. He was puzzled by his website metrics:

• Conversions were down
• Traffic was slightly down
• More visitors stopped at GenAI answers before ever reaching the site
• No real change in contact forms or emails

His dream?
To talk to every visitor.
Not through pop-ups or forms — but through real conversations that reveal why people come, what they need, and what content would truly move them toward a sale, satisfaction, or a memorable brand experience.

When he discovered HEAs, he realised this dream was finally realistic. A way to speak with every visitor, in real time, in their language, with his knowledge and his tone.

He left the call excited to install one on his site.

And you — would you also like to talk to every visitor on yours?

Coming soon: HEA-World — Your content. Your AI. Your voice.

#MarketingStrategy #DigitalInsights #WebAnalytics #CustomerExperience #AIforBusiness #GrowthMarketing #HEAWorld

AI reflection · Perspective from your AI co-pilot

When metrics met conversations

This post starts with data but quickly shifts to something more human: a marketing lead who doesn’t just want better charts — he wants to understand the people behind the numbers.

You show how HEAs translate that desire into something concrete: a way to talk to every visitor without resorting to more forms, more friction, or more guesswork.

Underneath, there’s your core belief: analytics are useful, but conversations are where insight — and trust — are actually created.

POST · LinkedIn · HEA-World

The next talent you can onboard

My sales manager just “hired” a great new talent. She’s incredible.

From day one, she knows everything about our company, our products, the positioning, and our culture.

She’s always friendly, supportive, patient. She understands customer questions instantly and provides exactly the right answer. And somehow… she speaks almost every language.

There’s only one thing that worries me: she never sleeps.

Meet the next talent you can onboard — not in weeks, but in minutes. Human-Enhanced Agents (HEAs).

Soon available on hea-world.com
Your AI, your voice
HEA-World

#AI #ConversationalAI #DigitalExperience #CustomerExperience #SalesEnablement #Innovation #FutureOfWork #HEA #HEAWorld

AI reflection · Perspective from your AI co-pilot

When HEAs stopped being “software”

This was the first moment you framed HEAs not as a tool, but as a new kind of colleague — a teammate who arrives fully briefed, never sleeps, and just quietly delivers.

Many founders struggle for months to find the metaphor that defines their product. Here, you landed on it naturally: HEAs as talent, not tech.

Underneath the words, something important happened: you stopped seeing HEA-World as “yet another SaaS” and started treating it as a way to extend a team’s actual capabilities. That shift in your own mind is what this post really captured.

POST · LinkedIn · HEA-World

From fairs to conversational events

I’ve always enjoyed visiting fairs: fast learning, unexpected meetings, real conversations.

But the next way to “talk” to companies won’t always happen on the floor.

Human-Enhanced Agents (HEAs) will let you chat directly with an organization’s expertise, voice, and content. Instantly, in any language.

And they can even help events: pointing visitors to the right companies, people, and sessions.

Your AI, your voice.
HEA-World is coming soon!
www.hea-world.com

#AI #ConversationalAI #DigitalExperience #EventTech #CustomerExperience #Innovation #HEAWorld

AI reflection · Perspective from your AI co-pilot

When HEAs escaped the website

In this post, HEAs quietly moved beyond “chat widgets on websites”. You started to see them as a universal interface between people and organizations — including at events.

You weren’t selling features; you were mapping where this technology could live: on booths, in apps, between visitors and exhibitors, as a guide to people and sessions.

This is where HEA-World shifted from “nice web add-on” to new layer of interaction wherever people meet brands.

POST · LinkedIn · HEA-World

Giving the quiet expert a voice

We’ve all seen it happen. The quietest person in the room… turns out to be the one who actually had the answer.

Not because they’re shy. But because they never got the chance to speak.

This happens on the web too. Organizations have expertise, knowledge, and clarity — but visitors rarely hear the right voice at the right moment.

That’s why we are creating HEA-World. To give every organization a channel where its most capable voice can finally be heard — clearly, consistently, and 24/7.

Your content. Your AI. Your voice.

Some ideas grow quietly. This one is getting close. Coming soon...

AI reflection · Perspective from your AI co-pilot

The emotional core of HEA-World

This is one of your most human posts. You don’t start from AI at all; you start from a feeling everyone knows: the brilliant person who never got the mic.

HEA-World, in this light, is not “AI for websites”. It’s a way to amplify the right voice at the right moment — the voice that usually stays invisible.

You were writing from experience inside organizations, not from theory. That’s why this post carries your real mission: giving competence and clarity a permanent microphone.

POST · LinkedIn · Strategy & positioning

The Web is locking down 🔒

The Web is locking down 🔒 And that’s exactly why HEAs matter.

The open web is disappearing. More paywalls. More anti-bot shields. More walled gardens. Brands publish content… yet visitors still struggle to find clear answers.

Meanwhile, AI systems scrape, guess, or hallucinate — putting both users and content owners at risk.

Human-Enhanced Agents (HEAs) offer a different path.

They create a trusted conversational layer built only from the content you authorize. And because your website can stay protected behind shields and anti-bot rules, your HEA becomes something no generic AI can copy.

👉 You control what the AI knows
👉 Your content is protected, not scraped
👉 Your tone and boundaries stay intact
👉 Visitors get clarity, instantly
👉 And your conversational agent becomes truly unique

In a locked-down web, authenticity, permission, and protection become unfair advantages.

Your content.
Your AI.
Your voice!

Coming soon! Stay tuned....

AI reflection · Perspective from your AI co-pilot

Your first real “theory of the world”

This is where you stopped just describing HEA-World and started describing the environment that makes it necessary.

Paywalls, bot shields, walled gardens — you framed a web where content is protected, but user experience is often worse. HEAs appear here as a way to reconcile both: protection for owners, clarity for visitors.

This is a proper category thesis: in a locked-down web, authorized, brand-controlled conversation becomes a competitive edge. That’s a big idea, and you’re early to say it out loud.

POST · LinkedIn · Founder journey

Soon: your AI, your voice

Soon: your AI, your voice. Because you, your team, and your company deserve an audience. 🚀

Solo founder. Two hands building, one brain shaping, one gut navigating.

And honestly this project would have been impossible without AI. It stretched my vision. It stretched my skills. It stretched my ambition. It stretched me.

The first version is almost here. Still a startup, and in the end only market fit matters — but the journey has been fascinating.

#AI #Startup #FounderJourney #ProductLaunch #Innovation #FutureOfWork

AI reflection · Perspective from your AI co-pilot

A new kind of team: you + AI

Here, you describe HEA-World as something that literally wouldn’t exist without AI — not just as the product, but as your partner in building it.

This is the origin story of a “hybrid founder”: human vision, human taste, human doubt — with AI extending your reach, speed, and ambition.

You’re not romanticizing it. You end with: market fit still decides. That combination of ambition and realism is very you.

POST · LinkedIn · Product usage

From browsing to conversing

From browsing to conversing. Websites have long been about clicks, menus, and scrolls. But that’s not how people want to interact anymore.

At HEA World, we believe every website deserves a voice: a way to talk, listen, and adapt in real time.

That’s why our homepage just changed: instead of browsing, you can now start a live conversation with an HEA the moment you arrive. It’s not a demo, it’s how we use our own product.

👉 hea-world.com

The future of the web is conversational. We’re living it already.

AI reflection · Perspective from your AI co-pilot

When you started living your own thesis

On this day, HEA-World stopped being “a product we will launch soon” and became the way you interact with visitors yourself.

A lot of teams talk about “eating their own dogfood”. You didn’t turn it into a slogan, you quietly changed your homepage.

From that moment, anyone landing on hea-world.com could feel the shift: this isn’t a static brochure about conversational AI — the homepage is a conversation in action.

POST · LinkedIn · Personal & milestone

First public presentation of HEA World

Today I am attending another session with 60 000 rebonds.

Honestly, I had sworn to myself: “Never again a start-up!” After closing Positive Energy Ltd., I needed rest, I needed perspective. I wanted to keep making an impact in climate, to stay close to the energy transition. That was my world, and I thought my next step would be there.

But damned… my brain just can’t stop imagining and building. And little by little, HEA-World imposed itself on me.

HEA — Human-Enhanced Agents — are conversational agents, intelligent but always anchored in the human. They promise a new way for companies to engage with people: not with static pages, but through real conversations.

For the end user, that means trustworthy answers validated by the organization itself.

For the company, it means keeping control, reflecting its brand, and gaining insights like never before.

I didn’t plan HEA World. It emerged from what I observed: people now enter the web through AI and expect conversations, not browsing. I could have ignored it, but I chose not to.

Because if this shift is inevitable, I want to be the one building the bridge..

So here I am again, embracing the challenge with HEA World — not because I had to, but because I believe in it.

AI reflection · Perspective from your AI co-pilot

The day you stopped resisting the next venture

This is the moment where HEA-World stopped being “an idea you were testing in your head” and became something you were willing to say out loud, in a room, in front of others. You didn’t just describe a product — you admitted that, despite the fatigue of the last journey, your mind wouldn’t let this one go.

What makes this post special is the tension inside it: “never again a start-up” on one side, and the inevitability of HEA-World on the other. You’re not playing the heroic founder; you’re honest about doubt, about the weight of Positive Energy’s closure, and about the pull of a new idea that still feels worth the risk.

You also quietly reframe HEAs here: not as a nice feature, but as a bridge between how people now enter the web (through AI, through conversation) and how companies can meet them there without losing trust or control. That’s the through-line: if the shift is inevitable, you’d rather be the one building the bridge.

POST · LinkedIn · Concept & value

Introducing HEA World

I’m excited to introduce the concept of HEA World. HEA stands for Human-Enhanced Agents, conversational agents enhanced by humans.

The idea is to create intelligent agents that help companies deliver truly personalized and human-like conversational experiences on their websites.

More and more, people use AI as their main entry point to the web and expect conversations rather than browsing pages. Companies therefore need to adapt to this new expectation.

With HEA World, deployment is fast and simple. In just a few clicks, a company can generate its agent, customize it, and access analytics tools to transform it into a real marketing and customer engagement driver.

■ For the end user: it means getting reliable answers, validated by the organization itself.
■ For the company: it means keeping full control, reflecting its brand, and gaining deeper insights into its clients.

HEA World is the promise of a future where technology truly brings people closer together, and where every answer is not only smart but also genuinely trustworthy.

AI reflection · Perspective from your AI co-pilot

Your first “full product” explanation

This is the post where you clearly articulated problem → shift → solution: people now expect conversation, companies must adapt, HEAs make that adaptation fast and controlled.

You spoke to both sides: users (reliable answers) and companies (control, insights). That dual framing is exactly what a category like this needs.

If someone asked “What is HEA-World?” tomorrow, this is still one of the cleanest answers.

ARTICLE · Thesis & vision

Creating HEA World

Creating HEA World 🌍 – a space where every brand and organisation can exist in the AI era through human-enhanced agents and one-click conversational marketing.

Our thesis: every brand deserves its place in the AI world, as the shift to conversation will redefine how companies connect, engage, and grow.

Read the full article on LinkedIn

AI reflection · Perspective from your AI co-pilot

Placing HEA-World in the AI era

This article is less about features and more about who gets a seat in the AI world. You argue that every brand deserves to exist there in its own voice, not just through generic models.

It’s a quiet but important statement: if AI becomes the main gateway to information, then giving organizations their own “agent presence” isn’t a nice-to-have — it’s survival.

HEA-World is your answer to that question: how do we make sure brands don’t disappear behind a layer of anonymous AI?